Four careers page examples and what small teams can borrow.
The best careers pages do a few simple things well: they are honest about pay and how people work, they explain the hiring process, they make roles easy to find and they give visitors a way to stay in touch when no role fits. You do not need a big employer's budget to copy any of that. Below are four public careers pages worth studying, what each does well and how a small team can borrow the idea.
We looked at each page in October 2026. Careers pages change often, so details may differ when you visit.
1. Buffer: transparency about pay
Buffer's careers page explains how salaries are worked out, using a published formula that accounts for experience and cost of living, and lists its benefits in plain terms. It also lets visitors enter an email address to hear about future roles, which matters because it often has only one or two roles open.
Borrow this: show a pay range on every role and say briefly how you set pay. Add a sign-up for future roles so the page still works when you are not hiring much.
2. 37signals: a great page with no open roles
When we looked, 37signals' jobs page had no openings, and it still did its job. It describes what working there is actually like, including the working hours, how teams work in cycles and how everyone helps with customer support, then invites visitors to sign up to be notified about future openings.
Borrow this: never remove your careers page between hires. Describe real working patterns rather than adjectives, and invite people to join your talent community. Read what is a talent community? to set one up.
3. Atlassian: help for candidates who do not see a match
Atlassian's careers page groups roles by team, explains its approach to remote work and links to resources on applying and interviewing. It offers a sign-up for candidates who do not see an exact role match and includes a warning that it never asks candidates for payment, a useful reassurance given the rise in job scams.
Borrow this: add a short "how we hire" section with tips, a talent community sign-up and one line telling candidates you will never ask them to pay.
4. Canva: making roles and locations easy to scan
Canva's careers site leads with a job search, shows hiring locations with the number of open roles in each and has dedicated pages on how it hires and on benefits and ways of working.
Borrow this: put roles at the top, show location and work type on each one and keep "how we hire" and "benefits" as short, separate sections so people can find them quickly.
What the best careers pages have in common
| Element | Why it works | Small business version |
|---|---|---|
| Pay transparency | Saves time and builds trust | A pay range on every role |
| Real detail about work | Helps the right people self-select | Three honest paragraphs and real photos |
| Hiring process explained | Reduces drop-off | The stages and timings in a short list |
| Easy-to-scan roles | Most visitors come for jobs | Roles at the top with location and work type |
| Stay-in-touch option | Captures visitors who do not apply | A talent community sign-up |
What small businesses can do better than big employers
- Be personal. Name who candidates will work with and include the founder's own words.
- Be fast. Promise a reply within a week and keep the promise.
- Be specific. Small teams can describe the actual first three months of a role.
- Be local. Show where you are and what your workplace looks like.
Build yours in an afternoon
Use our careers page checklist and template to plan the content. If you would rather not build it into your website, Spacewalk's careers page software gives you a branded careers page with roles, shared application review and a built-in talent community, from £10 (US$13, A$19) a month billed yearly. It goes live on your own website in about 10 minutes, with a 14-day free trial and no credit card. You can see a live example in the Demo Centre.
Frequently asked questions
What makes a good careers page?
Clear roles with pay ranges, an honest description of the work and team, an explained hiring process, a simple application and a way to join a talent community when no role fits.
What are some good careers page examples?
Buffer for pay transparency, 37signals for a useful page with no open roles, Atlassian for candidate support and a talent community sign-up and Canva for easy-to-scan roles and locations.
Can a small business have a careers page as good as a big company's?
Yes. The elements that matter most, honesty about pay and work, a clear process and a way to stay in touch, cost nothing. Small businesses can also be more personal and responsive than large employers.
What should a careers page say when there are no open roles?
Explain that you are not hiring right now, describe what working with you is like and invite visitors to join your talent community so they hear first when a role opens.