Market insight

The must-have software for small businesses in 2024

Last updated:
June 17, 2024
Table of Contents

Essential software for SMBs to thrive in 2024

Did you know that 90% of businesses worldwide are small to medium-sized businesses (SMBs), contributing to over 60% of jobs globally? That’s nearly 400 million businesses! As an SMB owner, you need modern software solutions to thrive and stay competitive. Let's dive into how the right tools can help you propel your business forward.

The need for modern software in SMBs

Many SMBs still rely on outdated methods like spreadsheets. Manual processes slow down business operations, making it hard to keep up with the competition. SMBs need modern tech stacks to drive efficiency and excellence. Modern software solutions not only automate repetitive tasks but also provide valuable insights through data analytics, enabling businesses to make informed decisions and stay ahead in a competitive market.

Benefits of software in driving efficiency and excellence

Modern software brings efficiency and cost-effectiveness. It's a lower-cost entry to advanced tech. For example, many SMBs have grown significantly by leveraging software solutions. These tools streamline operations through automation, replacing manual methods and outperforming Excel spreadsheets. They help you run your business more efficiently, reduce time spent on repetitive tasks and let you focus on what matters most - growing your business.

Categories of essential software for SMBs

Financial management software

Intuit and Xero are great for accounting and finance, helping you keep your books in order. Square simplifies payment processing, making transactions smoother and quicker.

Marketing and sales software

HubSpot offers integrated marketing and sales solutions, helping you attract and convert leads. Shopify is a powerhouse for managing your e-commerce platform, making it easy to build and scale online stores.

Project management and team collaboration software streamlines project management and team collaboration, ensuring everyone stays on track. Zendesk elevates your customer support, enhancing the overall customer experience.

Recruitment software

Recruitment software can transform your hiring process. Applicant tracking systems streamline everything from posting job ads to onboarding new hires. While many tools are popular with enterprises, they are often too complex and expensive for many SMBs. That's where new entrants such as Spacewalk have great appeal. They offer a simple no-code tool for recruiting efficiently, including posting jobs, sharing roles on social channels, reviewing applications, and even building their talent community of people who want to work for them. With Spacewalk starting at just $29 per month (and with unlimited admins) this saves SMBs from needing to spend money not just on ATS tools but also on posting roles on LinkedIn and mass job boards.


Modern software solutions are not just nice-to-have, they are essential for SMBs aiming to grow and succeed. By adopting the right tools, you can streamline your operations and focus on growing your business. Explore these software solutions and transform your small business into a powerhouse in 2024.

Embrace the power of modern software and watch your business thrive. Your journey to efficiency and excellence starts now. To make a significant impact on your recruitment process, check out Spacewalk today with a free 30-day trial.

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